Defining you. The way you want.
Come up with a smart brand statement
Inspire and motivate
Position your brand
Frequently asked questions
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Brand positioning is also referred to as a positioning strategy, brand strategy, or a brand positioning statement. ... The goal is to create a unique impression in the customer's mind so that the customer associates something specific and desirable with your brand that is distinct from rest of the marketplace
There are seven approaches to positioning strategies:
1) Using Product characteristics or Customer Benefits as a positioning strategy. ...
2) Pricing as a positioning strategy. ...
3) Positioning strategy based on Use or Application. ...
4) Positioning strategy based on Product Process. ...
5) Positioning strategy based on Product Class.
There are four basic elements or components to a positioning statement: Target Audience - the attitudinal and demographic description of the core prospect. The customers who represents the brand's most fervent users. Frame of Reference (FOR) - the category in which the brand competes.
Market positioning refers to the process of establishing the image or identity of a brand or product so that consumers perceive it in a certain way. For example, a car maker may position itself as a luxury status symbol. Whereas a battery maker may position its batteries as the most reliable and long-lasting.
That's quite a positioning statement from Apple. ... The Apple brand makes a strong promise about its products. Their customers are extremely loyal because Apple backs up their brand promise with great products. It's the promise that is the key to a good positioning statement. Your promise: The Foundation of Your Position.