Audience research here refers to two things: firstly, research measuring changing levels of media consumption amongst target audiences, and secondly, the (often qualitative) research which seeks to understand the complex, contingent and context-specific ways in which citizens make use of the media, both within .

Website marketing means promoting a business website in order to bring in more visitors. These visitors should be people who are likely to purchase the business’s services or products. More visitors means more opportunities to try to convince potential customers to buy.

Expense tracking can be difficult, especially for small businesses or freelancers. While in large organizations there are departments that handle financials, it gets more challenging for a small business. The benefits of tracking your business expenses: Tracking expenses ensures clarity—you can see how much money is flowing through your business, and see the ratio of spending to saving It’s easier to manage taxes and be prepared for tax time.